Your Privacy (Effective May 25th, 2018)

Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This Privacy Policy describes how the SWoF treats your personal information that we collect from your visit to the Web site.

PLEASE NOTE: Although the SWoF works hard to protect the privacy of your personal information, SWoF cannot guarantee that your personal information will remain private. Providing personal information to the SWoF through this website is voluntary and, if you do so, you do so at your own risk. You can always choose not to provide the SWoF with your personal information, even though it might be needed to take advantage of a service, membership or to make a purchase.

Information SWoF Collects

  • The SWoF collects personal information when you register an account with SWoF, when you use the SWoF services, such as Membership, and when you visit SWoF web pages.
  • When you set up an account on the website the SWoF asks for personal information such as your name, address, email address, and zip code. Once you register with SWoFand sign in to our services, you are no longer anonymous to us.
  • The SWoF collects information about your transactions with us and services that we offer.
  • SWoF automatically receives and records information on our server logs from your browser, including your IP address, cookie information, and the pages you request.
  • SWoF uses information gathered about you to fulfill your requests for products and services, improve our services, contact you, and conduct research.

Information Sharing and Disclosure

  • SWoFrestricts access to nonpublic personal information about you to those employees who need to know such information to provide services to you. SWoF maintains physical, electronic, and procedural safeguards to guard your nonpublic personal information.
  • SWoF does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
  • We provide the information to trusted partners who work on behalf of or with SWoF under confidentiality agreements. These companies may use your personal information to help SWoF communicate with you about offers from SWoF and our marketing partners. However, these companies do not have any independent right to share this information.
  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;
  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of SWoF’s User Agreement, or as otherwise required by law.

Without limiting the above, in an effort to respect your privacy and our ability to keep the website free from bad actors, SWoFwill not otherwise disclose your personal information to law enforcement, other government officials, or other third parties without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.


SWoF uses “cookies” (small files placed on your hard drive) on certain pages of the website to help analyze our web page flow, customize our services, measure promotional effectiveness, and promote trust and safety. A few important things you should know about cookies are that:

  • SWoF offers certain web features that are only available through the use of cookies.
  • SWoF use cookies to help identify you and maintain your signed-in status.
  • Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session.
  • You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the website.
  • You may encounter cookies from third parties on certain pages of the website that we do not control.

No Spam, Spyware, Phishing or Spoofing

You may not use SWoF’s communication tools to send spam and spyware, or engage in phishing, spoofing, or other such nefarious activities that would violate SWoF’s User Agreement. Any website user found to be participating in any such activities will have their account immediately terminated and will be reported to the appropriate authorities.

Account Protection

Your password is the key to your SWoF website account. Use unique numbers, letters, and special characters and do not disclose your password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify SWoF and change your password.

Your Ability to Edit and Delete Your Account Information

You can edit your SWoF account information and preferences at any time. SWoF reserves the right to send you certain communications relating to the website and SWoF’s services, such as service announcements, administrative messages and SWoF’s newsletter, that are considered part of your SWoF account, without offering you the opportunity to opt-out of receiving them.

You can delete your SWoF account by visiting our account deletion page. Please note that certain of your account information could remain in our archived records after your account has been deleted.

Changes to this Privacy Policy

SWoF may update this Privacy Policy from time to time. SWoF will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your SWoF account or by placing a prominent notice on our web site.


For questions, inquiries, or correspondence, please contact this website using the contact form or by mail to: Huntington Beach Surfing Walk of Fame P.O. Box 842, Huntington Beach, CA 92648.